How To Get New Leads With Instagram Ads

How To Get New Leads With Instagram Ads

Some social marketers don’t see Instagram as a platform that can generate leads and make more sales. But they’re missing out. Here’s How To Get New Leads With Instagram Ads

If you are a social media marketer and you are not making sales on Instagram or generating leads on Instagram you are making a big mistake.

Instagram since it was created has been made as an avenue to make money either as a social media marketer, content creator, or influencer. The platform has over one billion active people online.

Being a social media marketer you can generate leads on Instagram if you know how is being done. That’s why in this post we will explain how you can do it.

Some newly joined Instagram people or those who are new as a social media marketer this post will help you to know how you can generate leads and at the same time make sales. I have done a lot of research on how one can achieve that this is why this post is being created and you will learn new things here.

Want to know how to get more new leads on Instagram? Most social marketers do not think of Instagram as a lead-generation tool. This can be very effective if you do the right thing.

Even if you don’t have a website but is very possible to generate new leads on Instagram. I will quickly explain what social media leads mean. Social media leads simply mean those potential customers who express their interest in a company and provide notable information that marketers can use as a follow-up.

Based on research roughly 80% of accounts follow a business on Instagram, which is already a pretty good sign of intent that marketers can tap. Based on fact, 80% of Facebook survey respondents say they use Instagram to decide whether or not to buy something.

A lot of marketers are missing out because they not collecting leads on Instagram. Read on to this wonderful article so that you can learn how you can use Instagram to generate new lead ads and other organic tactics that will help you collect more leads using the social media platform.

Read below as I explain how you can generate new leads with Instagram ads

When To Use Lead Generation?
For you to generate leads you have to know and understand when to use lead generation because that’s the first thing to do in other to get very good results.

Lead generation is for businesses where the products or services need a bit more explaining or might be on the pricier side, and where building lasting relationships with customers is key.

As a business person or social media marketer and you do not have a website to capture the leads, make use of the LEAD FORM located in the Meta Business Manager.

• Choose The Leads Objective
Firstly before you can use the lead form you will have to Choose the LEADS objective as shown below

• Select INSTANT FORMS
After you have chosen your lead objective the next step is to select and create your instant form. Now you can create a form that almost looks like a mini-website on Facebook. Users will click on the ad and complete the form. See the picture below for what the instant form looks like;

So when people submit the form, you should follow up with them through email, WhatsApp, a phone call, or an in-person meeting.

Case Study: Home Improvement
A friend of mine who is a social media marketer narrated to me how he ran his first lead ads on Instagram.

According to him, he got 9 leads from the ad, and all of them converted into sales ranging between R10,000 and R40,000.

He went on to explain that his total ad spent was only R1000. This means that for R1000, the business he brought in through his ads was around R200 000. See the Picture below on how his ads converted;

Case Study: Home Improvement

Examples of Lead
Generation Businesses:

• Real Agents: In the world of social media every agency needs leads to sell their market their goods and services. As the case may be A Real Agent needs leads for buyers and sellers.
• Financial Services: In terms of financial services Banks and insurance companies also need new leads for their financial products doing so will make people see their product very well knowing fully that Instagram has over one billion active followers.

• Education: Schools be it primary, high school, college of education, or university use leads to attract students.
• Healthcare: Professionals example Occupational therapists or Dentists also make use of new leads to attract patients.

• The Beauty Industry: Such as Spa, barbing saloons, makeup artists, and hairdressers need new leads monthly.
• Car Dealers: A car dealer who is struggling to make sales can use leads to find buyers from there he or she can be able to sell his car to a customer.
• Law Firms: A law firm needs leads to connect with clients.

• Consultants: A consultant agency can use leads to find businesses that could use their expertise.
• Home Improvement: Companies such as food manufacturers, and civil engineers need leads for new projects.
• Event and Travel Agencies: Use leads to find clients ready for new experiences.

Bonus Tips On How To Get New Leads With Instagram Ads

1. Add Action Buttons to your profile

You can add action buttons to your Instagram profiles if you have a business account. If you would like, you may provide a link to your business address, phone number, and email on your profile so that people can contact your company.

In addition to those buttons, Instagram provides better options for lead generation, including Book, Reserve, and Get Tickets action buttons. These buttons bring people to forms by Instagram providers, including Appointy, Eventbrite, OpenTable, Resy, and others. You will have to choose one that your business uses.

To add an Action Button:

• From your account page, tap Edit Profile.
• Tap Contact Options.
• Select Add an action button.
• Select the button and the supplier you want to include.
• Include the URL that your company uses with the chosen provider.

2. Optimize The Kink In Your Bio

Utilise the link area in your bio as much as possible because there isn’t many links real estate on Instagram. Customers should be directed to your desired goal by clicking on your link. It could be a survey, a product sale, or a subscription to the newsletter. Recall that you are free to alter your link whenever you like.

The following advice can help you optimise your Instagram bio links:

1. Try to incorporate your brand name into the URL while keeping it brief.
2. Use “Link in bio” to promote the link in your Instagram posts.
3. To make your link trackable, use UTM parameters in the URL.
4. Add a call-to-action above the bio link.

In summary, Instagram ads is an avenue you can new leads to your business. I hope I was able to explain to you how you can get new leads with Instagram ads.

Thank you for reading see you in the next post.